By Thom Meintel
If you ask anyone at Bulldog Gin be prepared for more than a one word answer. In fact, if you’re a bartender, be prepared to learn all about something called The Modern Gin & Tonic Challenge, which culminated in September after a six-month search across the U.S. You see, Bulldog is no ordinary gin and this was no ordinary contest. It was the first chance for the brand to show its personality to the bartending community on a national scale so it was all stops out.
What did they do differently? How about for starters dangling a carrot in the form of a trip to the jet set party island of Ibiza as the prize? Preceded by a night on the town in trendy Barcelona, of course, to learn all about the famous “Spanish Serve”, the flashy mixing craze formulated around a standard G&T. Having already gained formidable momentum all over Europe, the out of the box method unleashes extravagant garnishes, exotic tonics and unusual liqueurs upon the perennial favorite.